September 16, 2014
WakeMed is pleased to announce a new partnership with Baby+Company in the development of a stand-alone maternity center on Ashville Avenue in Cary.
While Baby+Company is new to this market, they are well established elsewhere and have significant experience with offering women an option for labor and delivery utilizing certified nurse midwives. Freestanding birthing centers are the fastest growing segment in maternity care nationwide, and while the number of women interested in an out-of-hospital birthing experience is still small, it too is growing.
When it opens in October, the Cary Baby+Company will be Wake County’s only freestanding birthing center. Plans are underway for additional sites in this area. Once in full operation, the Cary center is expected to accommodate approximately 380 deliveries annually.
Baby+Company’s staff of certified nurse midwives offer high-touch pre-conception, pre-natal, labor and delivery, postpartum and newborn care, and educational support. Medical direction will be provided by Lisa Grana, MD, of Triangle Physicians for Women. Birthing mothers will have the added security of being near Cary Hospital should the need for a higher level of care be required.
“Recognizing that women and their families want access to a wide range of quality birthing options, WakeMed looks forward to working closely with
Baby+Company as they build a presence in this area,” commented Donald Gintzig, president and CEO. “As you know, building partnerships is a key element in our new strategic plan. As Wake County’s leader in women’s health, this partnership provides a great opportunity for WakeMed to ensure that mothers-to-be who are interested in a birthing experience at a freestanding center receive high quality care. Baby+Company was already coming to this market and the value of WakeMed as a health system partner made sense as we continue to meet the needs of all families.”
Providing women with low-risk pregnancies access to this out-of-hospital alternative complements the extensive birthing options currently offered by WakeMed Raleigh Campus, Cary Hospital and soon North Hospital.“Delivery inside a hospital with access to neonatal services is always the safest option for mother and baby; however, women with select low-risk pregnancies deserve a safe alternative to traditional in-hospital delivery,” added James Perciaccante, MD, director, WakeMed Physician Practices – Neonatology. “We are pleased that Baby+Company and WakeMed have chosen to partner to make this the safest endeavor possible, and we are happy to offer our neonatal expertise.”
Dr. Lisa Grana, OB/GYN with Triangle Physicians for Women in Cary and medical director for Baby+Company adds, “By working closely with Triangle Physicians for Women and WakeMed, Baby+Company gives women the added security of a leading physician group and a hospital should the need arise.”
Baby+Co. is located at 226 Ashville Avenue in Cary. The center will accept all major insurance plans.