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Using Text Messaging to Support Breastfeeding in WIC

Recently, we talked to a private practice IBCLC and several of her clients about using mobile* phone based text messaging to support breastfeeding.  We’re continuing the exploration of this innovative topic by talking to IBCLCs within the Women, Infants and Children (WIC) program about how they use text messaging to help low-income mothers succeed with breastfeeding. (NOTE: WIC provides nutritional support to over 50% of infants born each year in the United   States which means that this federally funded program has a unique opportunity to play a significant role in promoting and supporting breastfeeding.)

 

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