Important Research Study – Can you help?

Recruiting Flyer

Bulletin Board Flyer

Please email Kathy if you can help -

Dear Friends and Colleagues,

I am working on a research study that will look into women’s interpretations of infant formula advertising as part of my summer practicum at the Carolina Global Breastfeeding Institute (part of the UNC School of Public Health). I hope you might be able to use your contacts to help me recruit participants for the study. We’re looking for women who want to get pregnant, women who are pregnant, and women who have had a child within the last three years (both women who breastfed and women who formula fed). Here are the details:

We will conduct 4 focus groups over the weekend of June 24^th – 26^th, to be held at Chapel Hill Library and the Teer House in Durham. Each group will have 8 to 12 women and will last no more than 90 minutes, during which time we will show them 5 formula advertisements and record their reactions.

I am currently putting together a goodie bag of incentives from local businesses as a thank you gift for participants – everyone will receive something for their time. There will also be snacks and drinks provided. (Please let me know if you would like to contribute.)

We’ll use the insights we gain into the decision-making parameters used by these women to help health care providers design more effective approaches to the promotion of breastfeeding. Our findings will also be sent to the Federal Trade Commission for their consideration in regulating infant formula advertising. This is so exciting!  It is important to note is that we won’t be sharing this goal with the participants because we don’t want that to alter their view in any way of the ads.

There are many ways you can help:

~Personal communication – I think this would be the most effective way to ensure attendance at the focus groups. You could ask specific women you come into contact with over the next couple weeks if they would consider being a part of this important study.

~Read an announcement script in your class or group, if applicable (script attached).

~ Allow me to come in for the last 5 minutes of your class or group to speak to the women about the study and encourage them to participate.

~Post the recruitment flyer designed for bulletin boards (attached, and I can deliver color copies to you).

~Hand out the recruitment flyer designed for individual distribution (attached, and I can deliver color copies in full size or small 3×5 sized).

~Email the recruitment flyer to your contacts, personally inviting them to participate.

Thank you in advance for your timely support.

I look forward to hearing from you!

Social Networking